In the 2016 Gigi Hadid joined the company. Reebok also produce shoes for Emporio Armani under the label EA7. Some artists and fashion figures that have signed endorsement agreements with Reebok in the last years are Ariana Grande, Gal Gadot, Victoria Beckham, Cardi B, and Camille Kostek.
Franck Dupuis Franck Dupuis, Venum founder and chief executive, added: “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years.”Jul 10, 2020
Fighters will be getting a small increase in pay under the UFC's new uniform deal with Venum. Beginning April 1, the UFC's official uniform partner will be martial arts brand Venum, UFC senior executive vice president and chief operating officer Lawrence Epstein told ESPN.Apr 1, 2021
Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday. The UFC's apparel deal with Reebok runs through March 2021, but the company will stay on as the UFC's official footwear brand through the end of next year, according to a release.Jul 10, 2020
How Much Is the UFC – Venum Deal Worth?
|Over 20 UFC fights||$20,000||$21,000|
|16-20 UFC fights||$15,000||$16,000|
The six year partnership between the UFC and Reebok came to an end after UFC 260 this past Saturday, March 27. We're pleased that Reebok will continue with us as the official footwear provider of UFC through 2021," said Dana White in a statement in July, 2020.Mar 30, 2021