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ESPN Plus is required to buy individual UFC PPV events, which are $69.99 apiece. However, there are often bundle deals available for new ESPN Plus yearly subscribers.Aug 13, 2021

BT Sport Box Office This is a pay-as-you-go service. It’s in addition to any other BT Sport channel, and there are no discounts for any subscription or pass you already have.

Main card, 7 p.m. PT/10 p.m. ET: The main card fight begin at 7 p.m. PT/10 p.m. ET, but Conor McGregor and Dustin Poirier will fight in the main event finale at roughly 9:15 p.m. PT/12:15 a.m. ET.Jul 8, 2021

UFC’s global fan base grew to more than 278 million in 2017, with programming now reaching 1.1 billion households in 163 countries. Ratings have been on the rise since at least 2015, when it pulled in around $600 million and saw its ratings rise 38.5% year-over-year.

The lightweight trilogy fight between Conor McGregor and Dustin Poirier is an exclusive pay-per-view (PPV) event, and you can watch UFC 264 live online on ESPN+. Current ESPN+ subscribers will need to log into their account and pay an additional $70 PPV fee to watch UFC 264.Jul 10, 2021

New subscribers have the option of bundling an annual ESPN+ subscription and the fight for $89.98. The entire preliminary card can be seen on ESPN and ESPN+ at 6:15 p.m. ET. In Canada, the prelims (6:15 p.m. ET) are on TSN5 and the main card is available on PPV.Jul 10, 2021

To sign up or purchase PPV, visit ESPNPlus.com/ufc UFC 257 Countdown, also aired by ABC and in lead up to UFC FIGHT NIGHT: HOLLOWAY vs. KATTAR, was the most viewed of the past decade and peaked with 750,000 total viewers.Jan 21, 2021

The entire event will broadcast live on ESPN and ESPN+, starting with the prelims at 6 p.m. ET. The main card will begin at 9 p.m. ET.Jul 30, 2021